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The
Nine Steps System to Get Your Home Sold Fast and For
Top Dollar Selling your home is one of the most important
steps in your life.
This 9 step system will give you the tools you need
to maximize your profits, maintain control, and reduce
the stress that comes with the home-selling process: |
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1.
Know why you're selling, and keep it to yourself. The
reasons behind your decision to sell affect everything
from setting a price to deciding how much time and money
to invest in getting your home ready for sale. What's
more important to you: the money you walk away with, the
length of time your property is on the market, or both?
Different goals will dictate different strategies. However,
don't reveal your motivation to anyone else or they may
use it against you at the negotiating table. When asked,
simply say that your housing needs have changed. |
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2.
Do your homework before setting a price. Settling
on an offering price shouldn't be done lightly. Once you've
set your price, you've told buyers the absolute maximum
they have to pay for your home, but pricing too high is
as dangerous as pricing too low. Remember that the average
buyer is looking at 15-20 homes at the same time they
are considering yours. Means that they have a basis of
comparison, and if your home doesn't compare favorably
with others in the price range you've set, you won't be
taken seriously by prospects or agents. As a result, your
home will sit on the market for a long time, and with
this knowledge new buyers on the market will think there
must be something wrong with your home. |
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3.
Do your homework. (In fact, your agent should do this
for you). Find out what homes in your own and similar
neighborhoods have sold for in the past 6-12 months, and
research what current homes are listed for. That's certainly
how prospective buyers will assess the worth of your home. |
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4.
Find a good real estate agent to represent your needs. Nearly three-quarters of homeowners claim that they wouldn't
use the same realtor who sold their last home. Dissatisfaction
boils down to poor communication which results in not
enough feedback, lower pricing and strained relations.
Another FREE report entitled "10 Questions to Ask Before
You Hire an Agent" gives you the straight, to-the-point
questions you should be asking when you interview agents
who want to list your home. You can obtain a FREE copy
of this report from my website. |
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5.
Maximize your home's sales potential. Each year, corporate
North America spends billions on product and packaging
design. Appearance is critical, and it would be foolish
to ignore this when selling your home. You may not be
able to change your home's location or floor plan, but
you can do a lot to |
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6. Make it easy for prospects to get information
on your home. You may be
surprised to know that some marketing tools that most
agents use to sell homes (e.g. traditional open houses)
are actually not very effective. In fact only 1% of
homes are sold at an open house. Furthermore, the prospects
calling for information on your home probably value
their time as much as you do.
The
last thing they want to be subjected to is either a
game of telephone tag with an agent or an unwanted sales
pitch.
Make
sure the ads your agent places for your home are attached
to a 24 hour prerecorded hotline with a specific ID#
for your home which gives buyers access to detailed
information about your property day or night 7 days
a week without having to talk to anyone.
It's
been proven that 3 times as many buyers call for information
on your home under this system. And remember, the more
buyers you have competing for your home the better,
because it sets up an auction-like atmosphere that puts
you in the drivers' seat. |
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7.
Know your buyer. In the negotiation process, your objective is to control
the pace and set the duration. What is your buyer's motivation?
Does s/he need to move quickly? Does s/he have enough
money to pay you your asking price? Knowing this information
gives you the upper hand in the negotiation because you
know how far you can push to get what you want. |
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8.
Make sure the contract is complete. For your part
as a seller, make sure you disclose everything. Smart
sellers proactively go above and beyond the laws to disclose
all known defects to their buyers in writing. If the buyer
knows about a problem, s/he can't come back with a lawsuit
later on. Make sure all terms, costs and responsibilities
are spelled out in the contract of sale and resist the
temptation to diverge from the con-tract. For example,
if the buyer requests a move-in prior to closing, just
say no. Now is not the time to take any chances of the
deal falling through. |
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9.
Don't move out before you sell. Studies have shown
that it is more difficult to sell a home that is vacant
because it looks forlorn, forgotten, simply not appealing.
It could even cost you thousands. If you move, you're
also telling buyers that you have a new home and are probably
highly motivated to sell fast. This, of course, will give
them the advantage at the negotiating table. |
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Not
intended to solicit property currently listed for sale
Copyright© Craig Proctor Productions 1998 |
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