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According to Wikipedia.org, pay per click (ppc) is an Internet advertising model used on web sites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. |
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Unlike organic placement which take somewhere between 4 - 7 weeks before you are listed, pay-per-click is instantly. the moment your list your ad with an online provider, your ad is available to potential clients. |
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What about your budget? The good thing about pay-per-click, you choose how much money to spend. Whether you are a home based or small business owner, pay-per-click helps you compete with the larger companies for the same key words. You only pay after someone has clicked your link. |
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Here are five helpful tips: |
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- Make sure you have a attractive landing page
- Your landing page should ask your potential clients for action such as, sign up for a newsletter and/or e-zine.
- Test several landing pages to see which page renders the most results
- Ask your provider about tracking and reports
- Use the correct keys word to attract clients
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After optimizing your web site, our team can help you set-up and work with you concerning monitor your campaign.
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